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| ENT 2120 - Digital Marketing |
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(3) (A.S.) Prerequisites: MAR 2011, ENT 2000. Consumer preferences and behavior have shifted to digital platforms. That is how consumers in both business-to-consumer and business-to-business environments get information. This course explores the customer journey to better understand which platforms specific customer segments use and why. The focus of this hands-on application course is on how to develop, implement, and evaluate an effective digital marketing strategy to reach a target market. (formerly Marketing for the Entrepreneur).
3.000 Credit hours Levels: Credit Schedule Types: Hybrid, Independent Study, Traditional, Video/Audio Conferencing, Web Math, Science, Techn & Bus Division Business Administration AS Department Course Attributes: Fee Assess AS, Per Credit Proceed to View Follett Bookstore - Detailed Text Book Information Restrictions: Must be enrolled in one of the following Levels: Credit May not be assigned to one of the following Cohorts: EA Public School_STEM DE Home School Private_STEM EA Home School Private_STEM ADE Public School_STEM DE STEM Career Path Prerequisites: Credit level MAR 2011 Minimum Grade of C and Credit level ENT 2000 Minimum Grade of C |
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