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State College of Florida, Manatee-Sarasota

 

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Detailed Course Information

 

Fall 2022
Oct 05, 2024
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Information Select the desired Level or Schedule Type to find available classes for the course.

ENT 2120 - Digital Marketing
(3) (A.S.). Consumer preferences and behavior have shifted to digital platforms. That is how consumers in both business-to-consumer and business-to-business environments get information. This course explores the customer journey to better understand which platforms specific customer segments use and why. The focus of this hands-on application course is on how to develop, implement, and evaluate an effective digital marketing strategy to reach a target market. (formerly Marketing for the Entrepreneur).
3.000 Credit hours

Levels: Credit
Schedule Types: Hybrid, Independent Study, Traditional, Video/Audio Conferencing, Web

Math, Science, Techn & Bus Division
Business Administration AS Department

Course Attributes:
Fee Assess AS, Per Credit

Proceed to View Follett Bookstore - Detailed Text Book Information

Restrictions:
Must be enrolled in one of the following Levels:     
      Credit
May not be assigned to one of the following Cohorts:     
      EA Public School_STEM
      DE Home School Private_STEM
      EA Home School Private_STEM
      ADE Public School_STEM
      DE STEM Career Path

Prerequisites:


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