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State College of Florida, Manatee-Sarasota

 

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Spring 2022
Mar 29, 2024
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

ENT 2120 - Digital Marketing
(3) (A.S.) Prerequisites: MAR 2011, ENT 2000. Consumer preferences and behavior have shifted to digital platforms. That is how consumers in both business-to-consumer and business-to-business environments get information. This course explores the customer journey to better understand which platforms specific customer segments use and why. The focus of this hands-on application course is on how to develop, implement, and evaluate an effective digital marketing strategy to reach a target market. (formerly Marketing for the Entrepreneur).
3.000 Credit hours

Levels: Credit
Schedule Types: Hybrid, Independent Study, Traditional, Video/Audio Conferencing, Web

Math, Science, Techn & Bus Division
Business Administration AS Department

Course Attributes:
Fee Assess AS, Per Credit

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