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State College of Florida, Manatee-Sarasota

 

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Spring 2022
Mar 29, 2024
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Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

MAR 2011 - Princ of Marketing
(3) (A.A.) This introductory course in marketing offers to the business student an introduction to the basic problems and practices of marketing management and gives the student an understanding and a feel for the marketing manager's job. The text introduces the student to the dynamic social and political environment encountered by the marketing manager, investigates marketing research, sales and distribution cost analysis; covers characteristics and buying habits of customers; and suggest methods to develop marketing mixes to reach target markets.
3.000 Credit hours

Levels: Credit
Schedule Types: Hybrid, Independent Study, Traditional, Telecourse, Video/Audio Conferencing, Web
All Sections for this Course

Math, Science, Techn & Bus Division
Business Administration AS Department

Course Attributes:
Associate in Arts Elective, Fee Assess AA, Per Credit

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