 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| ENT 2120 - Digital Marketing |
|
(3) (A.S.). Consumer preferences and behavior have shifted to digital platforms. That is how consumers in both business-to-consumer and business-to-business environments get information. This course explores the customer journey to better understand which platforms specific customer segments use and why. The focus of this hands-on application course is on how to develop, implement, and evaluate an effective digital marketing strategy to reach a target market. (formerly Marketing for the Entrepreneur).
3.000 Credit hours Levels: Credit Schedule Types: Hybrid, Independent Study, Traditional, Video/Audio Conferencing, Web Math, Science, Techn & Bus Division Business Administration AS Department Course Attributes: Fee Assess AS, Per Credit Proceed to View Follett Bookstore - Detailed Text Book Information |
 |