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| MAR 2011 - Princ of Marketing |
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(3) (A.A.) This introductory course in marketing offers to the business student an introduction to the basic problems and practices of marketing management and gives the student an understanding and a feel for the marketing manager's job. The text introduces the student to the dynamic social and political environment encountered by the marketing manager, investigates marketing research, sales and distribution cost analysis; covers characteristics and buying habits of customers; and suggest methods to develop marketing mixes to reach target markets.
3.000 Credit hours Levels: Credit Schedule Types: Hybrid, Independent Study, Traditional, Telecourse, Video/Audio Conferencing, Web All Sections for this Course Math, Science, Techn & Bus Division Business Administration AS Department Course Attributes: Associate in Arts Elective, Fee Assess AA, Per Credit Proceed to View Follett Bookstore - Detailed Text Book Information |
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