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| GEB 3213 - Bus. Writing & Communications |
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(3) (B.A.S.) Prerequisite: ENC 1101. This course analyzes and applies the principles of communication in the business workplace. The course introduces students to common formats such as the memo, letter and report, as well as email, messaging, online meetings, social media, and presentations. Students learn techniques for writing informational, persuasive, sales, employment, positive and negative communications. Other topics include using the appropriate strategies for internal and external communication situations, audience analysis and communication through technology, including web conferences. Students are expected to integrate business decision making and analytical thinking skills into the content. Students must be able to determine solutions to problem-based exercises.
3.000 Credit hours Levels: Credit Schedule Types: Hybrid, Independent Study, Traditional, Web Baccalaureate Division Management and Leadership Department Course Attributes: Upper Division Proceed to View Follett Bookstore - Detailed Text Book Information |
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